I. Groupon Company Evaluation2
● SWOT Analysis 3
II. E-Commerce Evaluation7
III. E-Commerce Program9
IV. Budget and Finance Considerations13
● How Much Does Groupon Cost?13
V. References14
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I. Groupon Company Evaluation
Groupon is founded by Andrew Mason, Eric Lefkofsky, and Brad Keywell. Launched in November 2008. It is an e-commerce marketplace bridging the gap with local businesses by offering services and goods at a discount. The way groupon works is the they offer a wide selection of discount deals each day for a local good,service, or event in a city. Discounts ranges from 50 to 90 percent off. The promotion is only valid if a certain number of consumers purchase the deal within 24 hours. They keep half of the revenues from each deal (Carolyn Brown, 2011).
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