PHL 458 Week 2 Think Different Exercise (Phoenix)
In 1997 Apple launched its “Think Different” marketing campaign with a one-minute commercial featuring black-and-white footage of 17 iconic 20th-century personalities. At the time of the “Think Different” campaign Apple was in the middle of their own crisis; fading into one of the many irrelevant technology companies. Steve Jobs and his innovative mind brought forth the “Think Different” campaign. It created a picture that reignited the spark in consumers.
Contributions to the World
Contributions Rooted in Creative Thinking
Defining Characteristics
Why Apple choose those 17 Individuals
Conclusion
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