BSCOM 300 ADVERTISING STRATEGY (Phoenix)
Ad Strategy: Honey Maid
Preview:
In the advertisement from Honey Maid, a homosexual male couple is depicted as parents of a young boy and a subsequent new baby boy entering the family. The one minute and forty five second advertisement primarily presents personal depiction of life as a nontraditional family unit from the perspective of the young boy and somewhat less from the perspective of each parent. (Honey Maid, 2014)
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