BSCOM 268 Week 5 Final Paper Mass Media and Effects (Phoenix)
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Mass media have the power to disseminate information throughout the world. Therefore, it can exert its opinion and influence communities. The rise of digital and electronic technology, which rapidly increased during the modern age, has shown that mass media’s influence can inspire change or promote negative behaviors in particular demographics. During the developmental stages of life, we search for identity and the images in mass media can significantly influence us by shaping our ideals of the society as a whole. In a positive, these effects could lead us to become a better person or a better change to society. In other instances, it can confuse reality with media representation and result in negative or impulse behaviors. On the other side of the spectrum, celebrities use mass media as a promotional tool.
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